Lacoste: The sustainable slightness of the brand.

During its long 76 years of history, the French crocodile has managed to successfully overcome the turbulent ups and downs of fashion. Since it was first launched in 1933, it has stood for being a fit brand, in shape, one that has always known how to reinvent itself over the years. Examples of this include being launched on-line in 1996, its advertising managed by Wong Kar Wai, the campaign launched in 2005: “Un peu d’air sur terre”. Its lightness conveys an airborne brand, confident, fast, agile and adaptable...  like the times we live in.

More info